This privacy policy is applicable to any personal information which is given by you to Yarm Bookshop ("user information") via the web site located at www.yarmbookshop.com.

Yarm Bookshop may at any time modify, alter, or update this privacy policy so you should check it regularly.

"you" shall mean you, the user of the site, and "your" shall be interpreted accordingly. "yarmbookshop.com" shall mean Yarm Bookshop. "user" means a user of the Yarm Bookshop website collectively and/or individually as the context admits. "website" means a site on the World Wide Web.

When using the Yarm Bookshop website you will encounter areas such as registration and ecommerce where you may be asked to enter user information. Such user information will only be used for the purposes stated at the collection point or in accordance with this privacy policy.

If applicable you will have the opportunity at the collection point to "opt out" of receiving promotional and/or marketing information from Yarm Bookshop. Yarm Bookshop shall not sell or otherwise transfer User Information to unaffiliated third parties without Your approval. Yarm Bookshop may use user information including for sales and marketing. If at any time you decide that you do not wish us to use user information to send you direct marketing you may contact us by using the contact email address on the Yarm Bookshop website.

Yarm Bookshop reserves the right to perform statistical analyses of user behaviour and characteristics in order to measure interest in and use of the various areas of the Yarm Bookshop website for potential change purposes. You should be aware that information and data may be automatically collected through the use of "cookies". "Cookies" are small text files a web site can use to recognise repeat users and allow Yarm Bookshop to observe behaviour and compile aggregate data in order to improve the Yarm Bookshop website. Cookies do not attach to Your system or damage Your files. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows You to deny or accept the cookie feature.

You may notify Yarm Bookshop of any updates, amendments and corrections to previously collected user information by using the contact email address on the Yarm Bookshop website. Further, upon your request, Yarm Bookshop will use commercially reasonable efforts to delete your user information from its database; however, it may be impossible to delete a your entry without some residual information because of backups and records of deletions.

Note. Denying the website's cookie features will render some of the sites functionality inoperative.